Refining your video - EDITING

Videos have become the go-to medium for entertainment and education both. With the influx of internet over the past 2 decades and smartphones further enabling the everyday user to access vast amounts of online data, videos are everywhere. From social networks to educational websites. With the smartphones further enabling users to record hi-definition videos, more and more people are taking to videography. While a lot of skill goes into recording a particular video, the same amount of effort goes into the post-production part of it. Editing is where the magic happens. Editing allows you to meticulously work your magic and refine the video to the degree of borderline perfection. You may choose to enroll in an editing course or attend one of the Adobe premier workshops in Chandigarh. 

Like videography and filming, editing requires knowledge of a variety of software and the practice to use it to its full advantage. It's not an easy business. Every movie you've ever seen has had a team of professional editors who put in countless hours to ensure the end product screams finesse.

There's no way to craft a great video without putting in hours editing it after recording. Editing allows you to play with the sequences of the frames, add background music or effects. It accentuates the basic qualities and helps in negating anything that doesn't come out looking pleasing. Editing can never be neglected if you want to end up as a successful videographer. It's a core skill for everyone that has anything to do with this field. 

Procolor's dedicated film academy in Chandigarh offers courses in video editing to budding professionals. A carefully devised curriculum by industry experts enables the students to pave a path into the industry itself. We function with the clear goal of enabling students to render their classroom knowledge into real-world opportunities. With top-notch faculty taking care of everything students are ensured to build a solid foundation to build on and put their theoretical knowledge to practical use each day. 

ENTICE THE BUYER WITH VISUALLY STUNNING PHOTOGRAPHS.

Product Photography is often perceived by many to be a simple point and shoot activity that is usually conducted indoors. while the truth couldn't be further from it. 
An amalgamation of perfect lighting, the correct equipment, and post-production editing, is the recipe for crafting beautiful images that sell the product right off the purchase page.

Human perception is a tricky little thing. Top quality products can suffer at the hands of below-par photography and come across as average products whereas an average product could be visually enticing and come across as top notch. The value of the product and the perceived trustworthiness of your brand is in huge parts subject to the quality of visual presentation. Ensuring the visual presentation is excellent goes a long way toward helping you and your business.

A picture is worth a thousand words, but a stunning product picture is worth a couple hundred thousand website visits.

Professional product photography is extremely valuable to your e-commerce business strategy. 

Studies indicate about 51% of the people with internet access prefer online shopping and it's almost a guarantee that the numbers are only going to increase. While it also shows that 49% of the people may still deem buying stuff at stores where they can touch, feel and evaluate the product personally before spending their money on it. For there's no real substitute for human touch and real-life demonstration.

We're not just speaking of aesthetics. Products showcased with high-quality imagery can often be the difference between conversion and no sales. Especially true when the platform of product distribution is an e-commerce website like Amazon or Flipkart, etc. When your product is showcased in a visually appealing sense, it helps you gain a massive edge over your competitors. 

There is a multitude of challenges to product photography. 

Professionals need to showcase the product without misrepresentation alongside good lighting, soft shadows, and no reflections. They Need to ensure that they're in range with a speedy pace so that the shadows and lights are consistent with each other. While the majority of work happens during the course of the photoshoot, the post-production editing aspect is not to be neglected as it helps in fine-tuning the picture and makes sure there aren't any visible fault lines.

Procolor offers professional product photography in Chandigarh. Our experience coupled with our expertise is visible in the end-product. We understand the nuances of the commercial world and know what it takes. With experienced photographers at hand and state-of-the-art tools, your needs are catered to and the services rendered are always par-excellence.

MASTER THE ART AND LEARN THE SCIENCE BEHIND PHOTOGRAPHY

Constantly sharing our exploits and adventures has been a mark of our behavioral habits since the turn of the century. No longer do we stick to photo albums and scrapbooks that are brought out to showcase or revisit memories. Equipped with high definition cameras in our smartphones we capture and share photographs through every step of the way. Encapsulating every moment we deem appropriate. From Instagram to Facebook to Snapchat we flood our news feeds with photographs of us and watch others do the same. Photography is the go-to medium to share our adventures with our immediate friends and family and often random internet audience. 

But does that mean we reduce the art of photography to mere capturing of a picture with a half-decent camera? Is photography only as good as the equipment we have? Well, you do require a DSLR camera and some knowledge of post-production editing skills to render a beautiful image but that's not quite it. 

What separates a real photographer and a mere 'enthusiast' is a specific set of skills that have been honed with hard work and rounded up by proper knowledge of the fundamentals and advanced grade knowledge of photography. The lighting aesthetics to the right angles. The difference between a monochromatic image and a vividly colorful peace. Photos don't just capture a moment, they tell stories. It's a film Frozen. There's got to be substance in the photograph itself that showcases the beauty of it beyond what a normal enthusiast is capable of. The rage to learn the art of photography is at its peak but there aren't quite many photography schools in Chandigarh that offer courses for the same or correctly educate the students.

Photography schools in Chandigarh should indulge in the very basics of the artform and ensure there's a solid ground foundation built for advanced skills to be honed. Procolor School of photography provides your enthusiasts that platform. With curriculum strategically designed to develop your passion and transform it into a viable career option that results in real-world opportunities. 

Our curriculum is carefully strategized by expert photographers with decades of industry experience. Their experience translates into a better learning environment for every student that signs up for courses. We offer short and long-form courses so each can choose their own fit.  Out of all the photography schools in Chandigarh, Procolor stands out due to its 40 years worth of experience in the area that stands testament to the top quality end product that's been the benchmark of our work. 

Post Production Magic- The art of Video editing.

Living in an age flooded with digital media and oversized screens to render it on. Be it smartphones, Giant TVs, portable gaming devices, tablets, laptops and even watches. Videos are everywhere and they are statistically the Go-to medium for information and entertainment. Youtube thrives off of independent content creators who generate tons of revenue with the Youtube partner program through a variety of videos.

Up step the serious Filming and video-making enthusiasts who invest time in learning the aesthetics of video making and cinematography with whatever resources at their disposal. This is where you reach out to Procolor School. We offer courses for Photography, Videomaking, and cinematography with a dedicated film school for real-time experience along with theoretical knowledge. The combination of which avails you the best in industry education directly translating into real-world career opportunities.

We excel at offering a host of courses, majoring in cinematography, videography, video editing, long-form and short-form film-making. Our video editing classes in Chandigarh allow you to master the post-production part of the videomaking process. Editing is where half of the magic happens, from green-screen renders to subtle enhancements in the entire frame. From adding background score to ensuring the frame by frame flow of the entire video. Video editing is a skill that takes time and dedication to perfect. 

Hard to master but rewarding in itself. There's only so much a cinematographer and director enhance without the aid of a top editing team behind it. With our state-of-the-art facility and faculty to compliment we ensure the students that enroll in our video editing course are trained in a manner that they constantly put their knowledge to practice. We partner with leading videographers in the region allowing our students to experience real sets and understand the workings in a real setting. 

We even offer Video editing workshops in Chandigarh for casual yet passionate hobbyists for they can take out a day from their busy schedule and invest their time in a fun and interesting workshop. We help you understand the basics of video editing and what it takes. Introducing you to surface level basic concepts that come in handy for your at home endeavors, Helping you craft genuinely quality stuff at ease.

Procolor is driven by a simple goal of turning your passion into a real-world opportunity. And our strategically structured curriculum, state-of-the-art facility, and our expert faculty are all dedicated to the same goal.

World photography day celebrations at Procolor School of Photography

Procolor School of Photography and Filming has established itself as the marquee school for learning the fundamentals and advanced techniques of the art that is photography. We even have a dedicated film school for budding cinematographers and videography enthusiasts helping them hone their skills with the help of a strategically designed curriculum. 

Out of all the other Photography institutes in Chandigarh, you will find Procolor stands out of the herd. We ensure the knowledge we imbibe to our students directly results in real-world opportunities. A variety of Photography institutes offer courses for wildlife photography, wedding photography or fashion photography. But what sets Procolor apart is our faculty's decades of real-time industry experience.

And lest we forget!

On the 19th of August Procolor School of Photography and Filming organized a Photowalk at Sukhna Lake in association with Sony Alpha, celebrating the occasion. Around 150 people participated in the event which was mentored by Jagjit Singh, Gagan Singh, and Abhit Jhanji. Hundreds of young photography enthusiasts had joined us on our Photowalk where they learned various aesthetics and techniques to improve their basic image capturing ability. Further Organized a photography workshop which was attended by a large host of people.

Our mentors shared with the audience works of top-photographers around the world. Even indulging in specifics of panoramic photography or monochromatic image capturing while also pointing out the subtleties of post-production image manipulation. Enthusiasts went on walkabouts around the scenic landscape of the Sukhna Lake and clicked numerous photographs which were then showcased to all. Our goal was to celebrate photography whilst educating people about the same.

In the end, our mentors took questions from everyone and answered them to the best of their abilities. Answering the most common queries to the most complicated questions one could ask. No-one left the event without a solution to their question.

We would particularly like to thank Chandigarh Photography Association for their guidance and support, which made it a grand success !! Keep Clicking, Insipring and Growing ..