Refining your video - EDITING

Videos have become the go-to medium for entertainment and education both. With the influx of internet over the past 2 decades and smartphones further enabling the everyday user to access vast amounts of online data, videos are everywhere. From social networks to educational websites. With the smartphones further enabling users to record hi-definition videos, more and more people are taking to videography. While a lot of skill goes into recording a particular video, the same amount of effort goes into the post-production part of it. Editing is where the magic happens. Editing allows you to meticulously work your magic and refine the video to the degree of borderline perfection. You may choose to enroll in an editing course or attend one of the Adobe premier workshops in Chandigarh. 

Like videography and filming, editing requires knowledge of a variety of software and the practice to use it to its full advantage. It's not an easy business. Every movie you've ever seen has had a team of professional editors who put in countless hours to ensure the end product screams finesse.

There's no way to craft a great video without putting in hours editing it after recording. Editing allows you to play with the sequences of the frames, add background music or effects. It accentuates the basic qualities and helps in negating anything that doesn't come out looking pleasing. Editing can never be neglected if you want to end up as a successful videographer. It's a core skill for everyone that has anything to do with this field. 

Procolor's dedicated film academy in Chandigarh offers courses in video editing to budding professionals. A carefully devised curriculum by industry experts enables the students to pave a path into the industry itself. We function with the clear goal of enabling students to render their classroom knowledge into real-world opportunities. With top-notch faculty taking care of everything students are ensured to build a solid foundation to build on and put their theoretical knowledge to practical use each day. 

ENTICE THE BUYER WITH VISUALLY STUNNING PHOTOGRAPHS.

Product Photography is often perceived by many to be a simple point and shoot activity that is usually conducted indoors. while the truth couldn't be further from it. 
An amalgamation of perfect lighting, the correct equipment, and post-production editing, is the recipe for crafting beautiful images that sell the product right off the purchase page.

Human perception is a tricky little thing. Top quality products can suffer at the hands of below-par photography and come across as average products whereas an average product could be visually enticing and come across as top notch. The value of the product and the perceived trustworthiness of your brand is in huge parts subject to the quality of visual presentation. Ensuring the visual presentation is excellent goes a long way toward helping you and your business.

A picture is worth a thousand words, but a stunning product picture is worth a couple hundred thousand website visits.

Professional product photography is extremely valuable to your e-commerce business strategy. 

Studies indicate about 51% of the people with internet access prefer online shopping and it's almost a guarantee that the numbers are only going to increase. While it also shows that 49% of the people may still deem buying stuff at stores where they can touch, feel and evaluate the product personally before spending their money on it. For there's no real substitute for human touch and real-life demonstration.

We're not just speaking of aesthetics. Products showcased with high-quality imagery can often be the difference between conversion and no sales. Especially true when the platform of product distribution is an e-commerce website like Amazon or Flipkart, etc. When your product is showcased in a visually appealing sense, it helps you gain a massive edge over your competitors. 

There is a multitude of challenges to product photography. 

Professionals need to showcase the product without misrepresentation alongside good lighting, soft shadows, and no reflections. They Need to ensure that they're in range with a speedy pace so that the shadows and lights are consistent with each other. While the majority of work happens during the course of the photoshoot, the post-production editing aspect is not to be neglected as it helps in fine-tuning the picture and makes sure there aren't any visible fault lines.

Procolor offers professional product photography in Chandigarh. Our experience coupled with our expertise is visible in the end-product. We understand the nuances of the commercial world and know what it takes. With experienced photographers at hand and state-of-the-art tools, your needs are catered to and the services rendered are always par-excellence.